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Daniel Watkins
Daniel Watkins

Daniel Watkins

Vice President, Finance

Dan Watkins is Vice President, Finance at Intensity and is a highly accomplished and versatile executive leader with over 20 years of progressive experience in finance, analytics, accounting, consulting, operations, sales, compliance, internal controls, risk, private equity, and public accounting. Mr. Watkins brings a proven track record of meeting and exceeding goals with expertise in:

  • Improving sales, profit, and overall business performance
  • Internal controls
  • Business intelligence and analytics
  • Driving efficiency and productivity
  • Forecasting and budgeting
  • Optimization and synergy
  • Financial reporting

Mr. Watkins has extensive experience in a number of critical projects. In one example, he developed and implemented a pricing methodology that led to $100 million in new annualized revenue, that was double the amount achieved in each of the prior 3 years. In another example, he led the post-merger integration of two companies in the facilities space achieving millions of dollars in synergies. In addition, Mr. Watkins implemented new analytics and metrics-based forecasting and budgeting processes that provided real-time, fact-based decision-making and improved visibility from 45 days down to 2 days. He even transformed labor management and control processes with the creation of daily and weekly dashboards to key decision makers resulting in millions of dollars of recurring labor savings.

Prior to Intensity, Mr. Watkins spent over 15 years at a large services company owned by leading private equity firms and serving Fortune 100 retail customers across North America. During that time, he was a key contributor in its exceptional growth from $10 million to over $500 million in annual revenue and in developing the internal controls, systems, and administration to support this growth. Before that, Mr. Watkins spent 7 years as a CPA at one of the big four accounting firms serving as an audit and consulting manager to private and public companies across numerous industries that included technology, facility services, hospitality, retail, life sciences, government, manufacturing (including maquiladora), distribution, timeshare, real estate, and telecommunications.

Mr. Watkins earned his Bachelor of Accountancy from the University of San Diego.

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