Jennifer Rosendin is an Associate at Intensity. Her professional experience includes economic and financial modeling, statistical analyses, and economic research. Ms. Rosendin applies her expertise to conduct rigorous economic analyses, develop predictive models, and design tests to generate practical data sets that assist clients in determining the value of assets and evaluating complex business decisions.
Examples of Ms. Rosendin’s work include the following projects:
| Evaluation of alleged copyright infringement pertaining to peer-to-peer file sharing networks. Researched and analyzed website traffic, music downloads, and company revenues to understand the magnitude of potential plaintiff damages relating to P2P file sharing in the music industry by a large media firm.
| Analysis of damages relating to alleged infringement of patented mobile device software technology. Utilized an analytical approach and Georgia-Pacific factors to determine reasonable royalties and estimate damages.
| Evaluation of the commercial success of patented technology pertaining to pharmaceutical products for patients with ocular hypertension or glaucoma. Conducted evaluation of commercial success including analysis of relevant markets, market shares, economic profitability, a nexus between the patented technology and product sales, promotional expenditures, and price discounting.
| Economic impact analysis of a multi-billion dollar television deal in professional sports. Evaluated financial and economic issues in the context of collective bargaining and player salaries, including the development of a predictive model to forecast player salaries in the context of various salary cap scenarios.
| Development of a price testing framework. Developed a price testing framework and optimization algorithm for an online retailer with over $250 million in annual revenue. The framework enabled the retailer to analyze consumer demand and optimize performance over a number of factors, including product characteristics, day of week, time of day, seasonality, marketing channel, and customer type.
| Impact analysis of the NBA’s One-and-Done policy for early entry into the NBA draft. Analyzed historical basketball player data to determine the ability of NBA teams to accurately identify talent, and to understand the policy’s impact on player success.
Prior to joining Intensity, Ms. Rosendin served as an economist at a large global professional services corporation focused on government infrastructure and development. Previously, she worked for another consulting firm and a non-governmental organization, conducting economic analyses relating to projects intended to stimulate growth and eradicate hunger and poverty in emerging economies.
Ms. Rosendin earned her M.A. in Development Economics from the University of California, San Diego, and her B.A. in International Relations from the University of California, Berkeley.