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LESI Article of the Month March 2016

Intensity Expert Article on Georgia-Pacific factors chosen as the Licensing Executive Society International’s Article of the Month for March 2016

San Diego, California, February 29, 2016 — Intensity expert Ryan Sullivan published an article entitled, “Downgrade to ‘Neutral’: A Diminishing Role of the Georgia-Pacific Factors in Reasonable Royalty Analyses” became the March 2016 Article of the Month for the Licensing Executive Society International (LESI) organization.

In that article, Intensity expert Dr. Sullivan considers the appropriate role of the Georgia-Pacific factors in patent litigation, particularly in the context of economic damages for patent infringement. “Because the Georgia-Pacific factors are neither mutually exclusive nor collectively exhaustive with respect to relevant economic issues, their utility in quantifying a reasonable royalty is inherently limited,” stated the author, adding, “an approach that focuses on applying sound economic principles to case specific facts, rather than rote iteration of all fifteen Georgia-Pacific factors, appears to be a wise way to proceed.”

Intensity applies expertise in the economics of intellectual property and patent damages across life sciences, consumer electronics, and other industries, and is often retained to provide expert testimony in high-stakes litigation cases. Intensity experts have published economic research in top-tier, peer-reviewed academic journals, as well as articles on topics including lost profits, reasonable royalty damages, sports valuation, and more.

Originally published in les Nouvelles, a peer reviewed journal of the Licensing Executives Society International (LESI), this article is now selected for LESI’s Article of the Month. LESI is an association of 32 national and regional Member Societies comprised of men and women who have an interest in the transfer of technology, or licensing of intellectual property rights – from technical know-how and patented inventions to software, copyright and trademarks.

Click here to download the award winning article.

About Intensity Corporation

Intensity Corporation applies expertise in economics, law, finance, marketing, statistics, computer science, and other knowledge intensive domains to solve the most complex and challenging issues that organizations face in the competitive marketplace and the courtroom. We continuously improve our research, analysis, and operations to deliver reliable insights that are instrumental to our clients. Simply put, we are perfecting the science of expert services. For more information, please visit www.intensity.com.

Media Contact:

Alex Rassey
Vice President, Marketing
858.876.9336
alex.rassey@intensity.com