Pricing Improvements for an Online Wine Retailer

A leading national online wine retailer was seeking to improve its competitive edge using pricing strategies in a highly dynamic online selling environment. Historically, they used a cost-plus pricing model, yet the retailer was interested in alternatives that would increase website traffic, improve profit margins, and enhance customer perception of value.

Intensity developed a dynamic pricing model from a carefully designed regional experimentation to determine optimal pricing strategies for each bottle and geography

Read the full case study: Intensity_Case_Study_Wine_Selling