Alex Rassey is an award winning marketing professional and MBA with over 20 years of experience at the executive level. Mr. Rassey brings a wealth of best practices and efficient execution to improve brand stature, market presence, and competitiveness. His specialties include “needs” based segmentation analyses, go-to-market strategies, and strategic/tactical ROI analysis using NPV and Monte Carlo simulations. Mr. Rassey’s extensive mergers and acquisitions experience complements his deep understanding of organic growth possibilities to determine optimal revenue and profit outcomes.
Mr. Rassey’s marketing experience includes over a dozen years at Infonet, a telecommunications provider, where he was the senior marketing executive during its billion dollar IPO. He later ran international marketing for British Telecom after it bought Infonet. Building upon those successes, Mr. Rassey transitioned to the head of marketing at Irdeto, a SaaS media security company whose notable clients include Comcast, Apple, Netflix, Liberty Global, and many others.
Mr. Rassey earned his MBA from the Anderson School at the University of California, Los Angeles and his bachelor’s degree in Applied Mathematics, also from U.C.L.A.