Intensity successfully performed detailed economic analysis in a compressed period of 48 hours to assist client TaylorMade Golf respond to an application by Parsons Xtreme Golf for a temporary restraining order and preliminary injunction that would prohibit TaylorMade from launching its P790 irons.
Intensity was engaged by Sterne, Kessler, Goldstein & Fox on behalf of TaylorMade Golf Company to evaluate whether Parsons Xtreme Golf would be irreparably harmed due to alleged infringement by TaylorMade of U.S. Patent Nos. 8,961,336 and 9,346,203, and to evaluate the balance of equities in granting a temporary restraining order that would prohibit TaylorMade from launching its P790 irons on September 15, 2017. Intensity evaluated marketplace dynamics, pricing, production costs, production processes, marketing strategies, market segmentation, quantification of potential damages, and potential impacts on business opportunities and reputation. Intensity also analyzed the balance of equities in granting a temporary restraining order and computed a bond amount to compensate for negative effects of a potential restraining order.
The Court denied the application for a temporary restraining order based upon the irreparable harm issue, and subsequently Parsons Xtreme Golf withdrew its request for preliminary injunctive relief.