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Jury Awards $6,616,397 for Tire Pressure Monitoring Patent Infringement, Exact Amount Testified to by Expert Bruce Blacker

Bruce L. Blacker of Intensity, a Secretariat company, provided trial testimony on behalf of Orange Electronic Co. Ltd. in patent litigation involving a tire pressure monitoring system. The jury awarded damages of $6,616,397, the exact amount testified to by Mr. Blacker.

Intensity worked with Sughrue Mion PLLC on behalf of Orange Electronic Co. Ltd. in litigation involving a tire pressure monitoring patent. The invention allows auto mechanics to bypass the vehicle relearn function when replacing a tire pressure sensor by copying the old sensor ID to the new sensor, which saves time and money.

During its work, Intensity performed an analysis of economic damages relating to the asserted patent infringement claims. To determine a reasonable royalty that would result from the hypothetical negotiation, Intensity performed a market approach analysis utilizing prior market transactions to inform the appropriate royalties for the hypothetical negotiation. Further, Intensity evaluated an appropriate royalty structure and performed an analysis of the Georgia-Pacific factors.

Managing Director Bruce Blacker submitted a report and provided expert testimony at trial. Mr. Blacker’s work was supported by Economist Kyle Kost. The project support team also included Alex Gisquet and Grace Martens.

After a four-day trial, the jury returned a verdict in favor of Orange with a damages award in the exact amount testified to by Mr. Blacker. Further, the jury found that the defendant willfully infringed the patent. The patent at issue is U.S. Patent No. 8,031,064.

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