On Amir
On Amir

On Amir, Ph.D.

Senior Advisor

On Amir, Ph.D. is a Senior Advisor with Intensity and an expert in the fields of marketing and consumer behavior. Dr. Amir provides practical marketing solutions through analysis of how research on decision making and behavioral economics may be used to improve business practices and policies. Dr. Amir provides expert services in areas, including:

  • Marketing strategy
  • Consumer behavior
  • Customer relationship management
  • Branding
  • Pricing
  • Market research
  • Decision making
  • Business analytics

In addition to his work with Intensity, Dr. Amir is a Professor at the Rady School of Management at the University of California, San Diego, where he teaches graduate level classes in marketing, analytics, psychology, and strategy. His research has been published in many peer-reviewed academic journals and business publications including:

  • Harvard Business Review
  • Marketing Science
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Stanford Technology Law Review
  • Journal of Experimental Psychology: Learning, Memory, and Cognition
  • European Journal of Risk Regulation

Dr. Amir has been recognized with honors and awards for his research from the Marketing Science Institute and from the Robert Woods Johnson Foundation, and he is frequently invited to present at academic and industry conferences. Dr. Amir has held roles as Visiting Associate Professor of Marketing at Northwestern University’s Kellogg School of Management, Visiting Professor of Marketing at the Interdisciplinary Center School of Management in Herzliya, Israel, and Assistant Professor of Marketing at Yale University.

Dr. Amir earned a B.S. degree in Computer Science from Israeli Open University in Tel Aviv, Israel, in 1999 and his Ph.D. in management science and marketing from MIT’s Sloan School of Management in 2003.

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