Bruce McFarlane
Bruce McFarlane

Bruce McFarlane, C.M.A.

Senior Advisor

Bruce McFarlane is a Senior Advisor at Intensity and an expert in the study and measurement of the financial impact associated with alleged wrongful conduct. For over 35 years, he has consulted in over 290 projects on a broad array of accounting, financial, and economic issues. These include matters involving allegations of alter ego, antitrust, breach of contract, breach of fiduciary duty, fraud, Lanham Act violations, lender liability, patent and trademark infringement, trade secret misappropriation, securities laws violations, and unfair competition. He has given sworn testimony in over 80 cases.

Mr. McFarlane has provided damages analyses on projects covering industries including semiconductor, computer hardware, consumer electronics, medical devices, networking, stored value, payment card networks, software, pharmaceutical, biotech, banking, healthcare, insurance, construction, real estate, aviation, restaurant, distribution, retail, internet, auto dealer, telecommunications, gaming, footwear, exercise equipment, and manufacturing.

Prior to Intensity, Mr. McFarlane founded a successful litigation consulting firm that focused primarily on damages analyses related to intellectual property, and principally disputes involving allegations of patent infringement. Before that, he co-founded the Silicon Valley office of a national intellectual property consulting firm that was subsequently acquired by a publicly-traded economic consulting firm. His practice focuses primarily on measuring damages in intellectual property and consumer class action matters.

Mr. McFarlane is a Certified Management Accountant and held an active license as a Certified Public Accountant for 26 years. He has been affiliated with accounting organizations including the American Institute of Certified Public Accounts, the Institute of Management Accountants, and the California and Oregon Society of CPAs. He obtained the Certification in Financial Forensics issued by the AICPA. He has written and presented on damages issues at state and national conferences.

Mr. McFarlane earned his B.A. in Business Administration (Accounting) from the University of Washington.

The Team